# How ARCTA Achieved a 39.7x ROI with a WhatsApp Giveaway
> How ARCTA Achieved a 39.7x ROI with a WhatsApp Giveaway → WhatsApp Marketing with Chatarmin.com
Source: https://chatarmin.com/en/customers/arcta
Company: Soulriver GmbH
Industry: Household
Published: 2025-10-01
## Results
- WhatsApp Revenue: > €8,3K
- WhatsApp Spend: €210
- Return on WhatsApp Spend: 39.7x
## Challenge
ARCTA, an outdoor and lifestyle brand, was looking for a way to turn its social media reach not just into engagement but into **measurable sales**. Giveaways had long been a proven tool for generating attention – but until now, there had been no direct link between participation and purchase.
The key question: **How can we turn social media leads into paying customers?**
## Solution
With **Chatarmin**, ARCTA implemented an innovative setup:
- . **Social media giveaway** – participants could enter the contest via Instagram and Facebook.
- . **Lead collection via WhatsApp** – entries were submitted through WhatsApp, enabling the brand to immediately capture valid contacts.
- . **Smart follow-up offer** – when the winners were announced, all non-winners received a **€50 voucher** as a consolation prize directly via WhatsApp.
This created a seamless customer journey: from social media engagement, to WhatsApp opt-in, and finally to purchase.
## Results
The campaign exceeded expectations:
- **WhatsApp revenue:** €8,347.00
- **WhatsApp costs:** €210.15
- **Return on WhatsApp Spend (ROWS):** 39.7x
- **Recipients:** 1,849
- **Open rate:** 88.2%
- **Revenue per recipient (RPR):** €4.51
## Conclusion
The ARCTA case demonstrates how **giveaways combined with WhatsApp** can deliver not just reach but also direct revenue.
With an open rate of over **88%** and a **39.7x ROI**, ARCTA turned a simple giveaway into a highly effective sales channel – while simultaneously building a valuable WhatsApp contact list for future campaigns.