Blog / Comparing WhatsApp Business Tool Alternatives: Charles, MessengerPeople, and More

Comparing WhatsApp Business Tool Alternatives: Charles, MessengerPeople, and More

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By Johannes Mansbart


Last updated at: May 24, 2024

WhatsApp Market Comparison

Comparing WhatsApp Business Tool Alternatives: Charles, Messengerpeople & Chatarmin in comparison

In the fast-paced world of business communication, WhatsApp has emerged as a powerful tool for connecting with customers. With its user-friendly interface and widespread popularity, it's no wonder that businesses are leveraging the platform to engage with their audience. However, with several WhatsApp Business Tool alternatives available in the market, it can be challenging to choose the right one for your business.

In this article, we will explore the top WhatsApp Business Tool alternatives, including Charles, MessengerPeople, and Chatarmin, to compare them regarding features, pricing, and user-friendliness. We will delve into the features, functionalities, pricing, GDPR-compliance and overall user experience of your most popular WhatsApp business tools, to help you make an informed decision for your business communication needs.

If you don't feel like reading the whole WhatsApp Business Tool Alternatives blog post, here is your overview of Chatarmin charles and Messengerpeople. THE most popular WhatsApp Marketing Tools.

monthly costs€400,00+€99,00€199,00+
conversational premium
shared Slack-Connect-Channel
Rev-Share costs
progressive costs/agent
modern UI/UX

Book your 25 minute sparring, in order to find your ideal WhatsApp Marketing Tool alternative:

1. Introducing Charles: A WhatsApp Business Tool

Before we look at the optimal WhatsApp marketing alternative, here is the analysis on hello-charles itself. "Charles" is a multi-messenger customer support suite that aims to streamline communication between businesses and their customers. With its intuitive user interface and robust features, Charles provides businesses with a seamless way to manage conversations, create automated responses and deliver exceptional customer service.

Despite the well-functioning product, the German marketing scene is regularly on the lookout for a WhatsApp hello-charles alternative that satisfies the needs of the market as well as being more affordable than the expensive top dog from Berlin.

hello charles ist eine teure aber gute Multi Messenger Lösung für eCommerce Unternehmen

charles Website, September 2023

1.1 Features of Charles

  • Automated Responses: Charles enables businesses to configure automated replies for common queries, ensuring customers get prompt and precise information.
  • Message Templates: Charles lets businesses design and store message templates for frequently used responses, saving time and energy.
  • Analytics and Reporting: Charles delivers comprehensive analytics and reporting, permitting businesses to monitor engagement, response times, and customer satisfaction. Bear in mind that hello-charles, like all marketing tools, suffers from overattribution, leading to mixed metrics that can only be accurately discerned through a holistic overview in your native tracking environment. A quick glance at your Google Analytics account will show that hello-charles attributes 100% of the clients' revenue to itself, even when the client has only had a single WhatsApp touchpoint throughout their user journey. This structural conflict of interest tends to present hello-charles as a more successful tool than it actually is, attributing revenue to its user cohorts that can't be entirely credited to WhatsApp as just one element of your marketing communications mix.
  • Integration Capabilities: Charles struggles with integration into popular CRM platforms, theoretically allowing businesses to centralize customer data and simplify workflows. Many clients have reported bugs and immature integrations with standard tech stacks like Klaviyo or Shopify, leading to frustration and gridlock when trying to navigate your WhatsApp marketing through the tool of the Berlin-based, heavily funded startup.
  • Multi-Language Support: Charles offers support for multiple languages, making it perfect for businesses serving a global clientele.
  • Support: It's worth noting that Charles expanded to over 100 employees within just 2.5 years of existence. Consequently, customer success quality may inevitably suffer, as sales accounts will likely lack a proven track record in operating a D2C business, as well as enough time to train themselves on your problems and the tool's advantages and disadvantages.

1.2 Pricing of Charles

According to hello charles pricing, monthly memberships start at around €420.00. For special events such as OMR or DMEXCO, there may be time-limited promotions at the cheaper hello charles pricing. It should be noted that the hello charles pricing is structured in such a way that scaling the tool, scaling the conversations and scaling your WhatsApp turnover will result in more costs.

So looking for a cheaper hello-charles alternative is totally natural and justified, if only because of the steep charles pricing. Many companies simply cannot and do not want to afford charles. For many D2C brands, no profitable case can be scaled with the charles pricing.


source: charles sales call, autumn 2022

1.3 User Experience with Charles

User reviews indicate that Charles provides a user-friendly experience, with an easy setup of 2-4 weeks as well as a clean interface. Businesses appreciate the automation capabilities and the ability to manage conversations efficiently. However, some users have reported occasional glitches and delays in message delivery. We have heard users say their campaigns went out multiple times at once, as well as customers disappearing from the database without any explanation given.

Also, flows seemingly are buggy, and are integrations are not to be trusted yet. We attribute those technical problems to the fact that charles never had a CTO from the start, and the founders’ team simply lacks any experience in software development and digital product building.

In our experience, the churn of hello-charles customers is extremely high. Many customers are looking for an affordable and user-friendly alternative with lower fixed costs than the high charles pricing. Controllable variable costs and a user-friendly UI/UX play just as big a role here as the integration of the standard MarTech stack of shop system and email marketing tools. These are usually Shopify or Shopware as the shop system and Klaviyo as the CRM and CDP.

2. Exploring MessengerPeople: Another WhatsApp Business Tool Alternative

MessengerPeople is one of the best known Charles alternatives in the DACH region. Messengerpeople focuses on offering an efficient and trustworthy multi-messenger customer support suite. And this is what the Munich-based startup has been doing successfully for many years. Unfortunately, the UI/UX has fallen by the wayside in the course of this time, which current and former Messengerpeople customers also confirm to us.

You won't find a Klaviyo integration on Messengerpeople, thus you can decide how much of a relevant WhatsApp Marketing Tool alternative it is, at least for D2C Brands. Let's take a closer look at the WhatsApp marketing alternative Messengerpeople:

2.1 Features of MessengerPeople

  • Customer Service Automation: MessengerPeople offers powerful automation tools to streamline customer service, including chatbots and automated responses.
  • Seamless Integration: MessengerPeople seamlessly integrates with popular CRM and communication tools, allowing businesses to streamline their workflows.
  • Broadcast Messages: With MessengerPeople, businesses can send broadcast messages to multiple customers simultaneously, enabling efficient communication.
  • Analytics and Reporting: MessengerPeople provides comprehensive analytics and reporting, allowing businesses to track engagement and measure the success of their campaigns.
  • Data Security and Privacy: MessengerPeople prioritizes data security and compliance with GDPR regulations, ensuring the safety of customer data. MessengerPeople has loads of corporate clients, this proves the point.

Messengerpeople ist der Multi-Messenger-Dino in der deutschen Startup Szene

messengerpeople aka "SinchEngage" website, September 2023

2.2 Pricing of MessengerPeople

MessengerPeople offers various pricing plans, tailored to the needs of different businesses. The pricing is based on the number of messages sent per month and the desired features. For detailed pricing information, it is recommended to visit MessengerPeople's official website.

MessengerPeople’s pricing starts at €199,00 but gets a lot more expensive quite fast. Adding only five customer agents already boosts your monthly costs to €399,00, making this option not a feasible one for smaller businesses.

Charging around €0,7 per conversation makes MessengerPeople an extremely expensive WhatsApp Business Tool alternative if you plan to scale your messaging services.

2.3 User Experience with MessengerPeople

Users appreciate the user-friendly interface and the automation capabilities of MessengerPeople. The ability to integrate with existing tools and the robust analytics features are also highly regarded. However, some users have reported occasional delays in message delivery, which can impact the overall customer experience.

It is worth noting that MessengerPeople’s UI/UX is heavily outdated. The team and company have been in business for around a decade, refactoring the platform hasn’t been on the roadmap ever since. Simply put, MessengerPeople cannot catch up with the ease and seamlessness when it comes to modern days CRM user experience.

3. Chatarmin: The Better, cheaper, and lean WhatsApp Marketing Tool Alternative

Now that we have explored Charles and MessengerPeople, let's introduce Chatarmin - a WhatsApp Business Tool that sets itself apart from the competition.

3.1 Features of Chatarmin

Chatarmin offers a comprehensive range of features designed to improve business communication on WhatsApp. Chatarmin is the only bootstrapped start-up among WhatsApp marketing providers. The cheap and flexible hello charles alternative from Vienna impresses with modern UI/UX and extremely fair pricing, which also makes it a serious messengerpeople alternative and the most popular hello charles alternative.

  • Shopify, Shopware and Klaviyo integrations: Your native eCommerce tech stack natively integrated.
  • Real-time chat translation: Chatarmin enables real-time message translation.
  • Intelligent Chat Routing: Chatarmin intelligently routes messages to the most appropriate agent.
  • Collaborative workspace: Chatarmin provides a collaborative workspace for agents.
  • Powerful analytics and reporting: Chatarmin provides detailed analytics and reporting capabilities.
  • Flow Analytics: Analyse conversion rate dropoffs and flow inefficiencies at a glance.
  • Campaign Analytics and ChatGPT A/B Testing: Pit two templates against each other, determine the winner, and keep evolving your WhatsApp marketing in an automated way.
  • Integration capabilities: Chatarmin integrates seamlessly with popular CRM and helpdesk software, as well as Zapier, Zoho and more.

3.2 Pricing of Chatarmin

Chatarmin offers flexible pricing plans that cater to businesses of all sizes. The pricing is based on the number of agents and the desired features. For detailed pricing information, it is recommended to visit Chatarmin's pricing page.

It is worth mentioning that Chatarmin already starts at €99,00 monthly, which makes it far easier for businesses to start scaling their WhatsApp Marketing efforts professionally through

chatarmin Preise - das grünstigste, fairste und leistbarste WhatsApp Marketing Tool am Markt

Chatarmin pricing as of September 2023

3.3 User Experience with Chatarmin

Users praise Chatarmin for its user-friendly interface, powerful features, and exceptional customer support. The real-time chat translation feature is particularly appreciated by businesses with a global customer base. However, some users have reported occasional delays in message delivery, which is an area that Chatarmin continuously strives to improve and is a global problem relying on the WhatsApp Business API that might experience some downtime or bugs from time to time.

"Chatarmin is the most robust Klaviyo WhatsApp Marketing integration." - Ellie Abbott, Klaviyo Partnerships

Chatarmin’s native integrations with [Klaviyo and Shopify](] are unique. Ecommerce businesses owning that techstack are migrating more and more to due to the high level of specialization in that regard. Chatarmin is thus the most popular eCommerce WhatsApp Marketing Tool for D2C brands with a shopware or shopify, and klaviyo, techstack.

Now that we have explored the features, pricing, and user experience of Charles, MessengerPeople, and Chatarmin individually, let's compare them side by side to help you make an informed decision for your business.

Monthly Cost€400,00+€99,00€199,00+
Additional Conversational Costs
Shared Slack-Connect Channel
Rev-Share costs
Progressive costs/agent seat
Modern and user-friendly UI/UX

Based on the comparison table, it is clear that Chatarmin offers a unique set of features that differentiate it from both Charles and MessengerPeople.

The dedicated customer support through a Slack-connect channel is unique. Offering the most extensive and sophisticated Klaviyo and Shopify integrations make Chatarmin the number one go-to tool for D2C eCommerce businesses using that techstack. Chatarmin offers a comprehensive solution for businesses looking to enhance their WhatsApp communication.

The only point worth noting is, that Chatarmin does not support multi-channel communication. If you seek to scale your customer support or marketing activities horizontally multi-channel, all at once using one dashboard, seek to use Gorgias or Zendesk, or Freshdesk, in order to make use of Chatarmin's custom integrations. If you want to focus on professionally and seamlessly adding WhatsApp to your overall marketing mix, don’t look any further and become a part of #teamarmin.

5. WhatsApp tool alternatives conclusion: WhatsApp Marketing Tools Chatarmin, hello-charles and Messengerpeople in the analysis

Chatarmin stands out as a comprehensive solution that combines powerful automation, real-time chat translation and intelligent routing. It enables businesses to communicate effectively, deliver exceptional customer service and drive engagement on the WhatsApp platform. The integration with Shopify and Klaviyo is unique. Chatarmin founders Armin and Johannes are focusing on a niche here that makes it hard for the more static placeholders like hello-charles or Messengerpeople to keep up.

Chatarmin is currently the only WhatsApp marketing tool with native Klaviyo integration, which even excites the Klaviyo Partnership team around Hannah Geisen and Ellie Abbott and entices intros with partner agencies and potential clients worldwide.

We are proud to offer a close and trustworthy WhatsApp marketing solution to businesses looking for an affordable, powerful and user-friendly WhatsApp marketing tool.

If a multi-messenger customer support suite is desired, Messengerpeople is certainly the more sensible Charles alternative.

For all cost-conscious businesses, or eCommerce businesses that want to scale WhatsApp marketing, Chatarmin is definitely the better hello-charles alternative and also MessengerPeople alternative.

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